Online Profiles – Managing your Identity
The internet is a valued platform the world over. Many people in the world use the internet for many activities. There are those who use it for advertisement. There are those who build brands using online presence. The brand can be your own name that you want to sell to make money or for other reasons. For you to advertise your own name as a brand, you need to create a profile as an identity.
It is easy to create an online identity. It is however not an easy task to manage your online profile. This is because everything is revealed when a name is searched on search engines. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This is where the problem arises. You want to hide some parts of your life online. How is this possible?
You cannot talk about online identity management without including search engine optimization. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. This can enable you to dictate what appears if your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This happens if other people are offering similar products online.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. The man had court cases that affected his name. From the cases, information about his life was revealed. This included his images. Now, if you search the name of the person, there is a problem. When searched, information about his court cases and outcomes is revealed predominantly. That includes photographs taken when in custody.
From Michael Bullard situation, there is a problem. Is it possible for him to control what appears on search engines? Can he filter what appears? There is a solution to this. You can simply optimize what appears under your name on any of the popular search engines. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.